Pengembangan Produk Green Bean menjadi Kopi Celup pada Kebun Kopi Organik Sukahurip

Abstract

NABIL AMARALDO. Pengembangan Produk Green Bean menjadi Kopi Celup pada Kebun Kopi Organik Sukahurip. Dibimbing oleh VERALIANTA BR SEBAYANG.

Kebun Kopi Sukahurip saat ini hanya menjual biji kopi (green bean) sehingga nilai tambahnya masih rendah. Penelitian ini bertujuan untuk: (1) mengidentifikasi karakteristik dan preferensi konsumen terhadap kopi celup, (2) menganalisis nilai tambah dari pengolahan green bean menjadi kopi celup, dan (3) mengevaluasi kelayakan usaha aspek non-finansial dan aspek finansial. Metode yang digunakan meliputi metode konjoin, metode Hayami, dan studi kelayakan bisnis. Hasil menunjukkan bahwa konsumen di wilayah Cijabodetabek menyukai kopi celup dengan harga terjangkau, rasa kuat, dan kemasan karton. Nilai tambah dari produk mencapai lebih dari 38,21% dengan keuntungan diatas 79,07%. Aspek nonfinansial seperti teknis, pasar, hukum, dan lingkungan dinilai layak. Secara finansial, pengembangan kopi celup dinyatakan layak dengan NPV sebesar Rp 166.511.587, IRR 56,75%, net B/C 2,64, gross B/C 1,19, dan payback period 2,60 tahun. Analisis switching value menunjukkan bahwa usaha masih layak meskipun terjadi penurunan penjualan hingga 15,96% atau kenaikan biaya kopi arabika hingga 21,02%.

NABIL AMARALDO. Development of Green Bean Product into Coffee Bag at Sukahurip Organic Coffee Plantation. Supervised by VERALIANTA BR SEBAYANG.

Sukahurip Coffee Plantation currently only sells coffee beans (green bean), resulting in low added value. This study aims to (1) identify consumer characteristics and preferences for drip coffee, (2) analyze the added value of processing green bean into drip coffee, and (3) evaluate the business feasibility from non-financial and financial aspects. The methods used include conjoint method, the Hayami method, and a business feasibility study. The results show that consumers in the Cijabodetabek area prefer drip coffee with affordable prices, strong flavor, and carton packaging. The product provides added value of over 38.21% with a profit margin exceeding 79.07%. Non-financial aspects such as technical, market, legal, and environmental factors are considered feasible. Financially, the development of drip coffee is feasible, with an NPV of Rp166.511.587, an IRR of 56,75%, a net B/C of 2.64, a gross B/C of 1.19, and a payback period of 2.60 years. The switching value analysis shows that the business remains feasible even with a sales decline of up to 15,96% or an increase in arabica coffee costs of up to 21,02%. These findings support the development of drip coffee products as a strategy to enhance added value and business competitiveness.