Analisis Kelayakan Usaha Pengembangan Fertigasi Tetes Melon Premium Sweethami pada VG Farm Hydroponic

Abstract

VG Farm Hydroponic saat ini belum mampu memenuhi permintaan pasar terhadap melon sweethami. Penelitian ini bertujuan untuk menganalisis perencanaan produksi melon sweethami secara internal serta merumuskan komponen pengembangan instalasi fertigasi tetes baru berdasarkan aspek non finansial dan finansial. Metode yang digunakan meliputi analisis deskriptif kualitatif dan kuantitatif, analisis perencanaan bisnis, serta evaluasi kelayakan finansial. Hasil penelitian menunjukkan bahwa produksi internal dengan sebuah greenhouse berkapasitas total 1102 kg mampu memenuhi permintaan. Berdasarkan analisis aspek non-finansial yang mencakup aspek pasar, teknis, manajemen dan hukum, aspek sosial ekonomi dan budaya, aspek lingkungan, pengembangan usaha dinilai layak dilakukan. Dari sisi finansial, diperoleh hasil NPV sebesar Rp 709.233.010, Net B/C 8,55, Gross B/C 1,93, IRR 98%, serta Payback Period selama 4 tahun 7 bulan 10 hari. Pengembangan greenhouse dinilai layak dilaksanakan berdasarkan evaluasi aspek non-finansial maupun finansial.

VG Farm Hydroponic is currently unable to meet the market demand for sweethami melon. This study aims to analyze the internal production planning of sweethami melon and formulate the development components for a new drip fertigation system based on both non-financial and financial aspects. The methods employed include qualitative and quantitative descriptive analysis, business planning analysis, and financial feasibility evaluation. The research results indicate that internal production using a single greenhouse with a total capacity of 1,102 kg is sufficient to meet demand. Based on the non-financial analysis covering market, technical, management, legal, socio-economic, cultural, and environmental aspects, the business development is considered feasible. From a financial perspective, the analysis shows a Net Present Value (NPV) of IDR 709,233,010, a Net B/C ratio of 8.55, a Gross B/C ratio of 1.93, an Internal Rate of Return (IRR) of 98%, and a Payback Period of 4 years, 7 months, and 10 days. Therefore, greenhouse development is deemed feasible based on both non-financial and financial evaluations.