Kontribusi Penerapan Yellow Trap terhadap Daya Saing Anthurium Indonesia di Pasar Global dan Pendapatan CV Minaqu Indonesia

Abstract

Petani florikultura Indonesia belum mampu memenuhi permintaan pasar global karena serangan hama serangga, salah satunya terjadi pada tanaman jenis Anthurium. Hal ini dialami oleh CV Minaqu Indonesia yang menurunkan kuantitas dan kualitas pasokan dan penerapan yellow trap menjadi upaya pengelolaan hama terpadu. Tujuan penelitian adalah menganalisis pengaruh jumlah kegagalan panen akibat hama serangga terhadap hasil panen, proyeksi pendapatan usaha, daya saing ekspor Anthurium Indonesia, serta kontribusi penerapan yellow trap di skala mikro terhadap daya saing Anthurium Indonesia. Metode yang digunakan adalah analisis matriks IE dan SWOT, regresi linear sederhana, analisis finansial, dan RCA. Hasil menunjukkan variabel independent berpengaruh signifikan terhadap variabel dependent, adanya keuntungan tambahan sebesar Rp20.927.547, daya saing yang lemah karena nilai RCA < 1, namun penerapan yellow trap pada skala mikro berkontribusi terhadap daya saing global melalui peningkatan rata-rata panen sebesar 31,62%, serta peningkatan efisiensi biaya 27,71%, dan kualitas produk 37,22% dari penurunan kegagalan panen akibat hama serangga.

Indonesian floriculture farmers have not been able to meet global market demand due to insect pest attacks, one of which occurred in Anthurium plants. This was experienced by CV Minaqu Indonesia which reduced the quantity and quality of supply and the implementation of yellow traps as an integrated pest manegement effort. This study aimed to anlyze the effect of crop failure caused by insect pests on harvest yield, project business income, assess the export competitiveness of Indonesian Anthurium, and examine the contribution of yellow trap implementation at the micro level to competitiveness of Indonesian Anthurium. The methods used included IE and SWOT matrix analysis, simple linear regression, financial analysis, and RCA. The results showed that the independent variable had a significant effect on the dependent variable, with an additional profit of IDR 20.927.547, competitiveness remained weak as the RCA value was less than 1. However, yellow trap application at the micro level contributed to global competitiveness through an average yield increase of 31,62%, cost efficiency improvement of 27,71%, and product quality enhancement of 37,22% resulting from reduced crop failure caused by insect pest attacks.