Pengembangan Agrowisata Berbasis Masyarakat di Desa Sukaresmi, Kecamatan Megamendung, Kabupaten Bogor

Abstract

Pengembangan agrowisata merupakan langkah mendukung pelestarian alam, pengembangan industri pariwisata, dan peningkatan ekonomi lokal. Penelitian ini berfokus pada pengembangan agrowisata berbasis masyarakat melalui inventarisasi potensi, analisis persepsi dan kesiapan masyarakat serta pengelola, dan perancangan program disertai media promosi poster. Data dikumpulkan dengan wawancara, kuesioner, observasi, dan studi literatur, lalu dianalisis secara kualitatif dan kuantitatif melalui deskripsi persentase dan distribusi frekuensi. Hasil inventarisasi dan analisis potensi sumber daya didapatkan 22 objek yang terdiri dari 13 potensi unsur pertanian, 1 potensi perkebunan, 6 potensi peternakan, dan 2 potensi pendukung kehutanan dan edukasi. Masyarakat dan pengelola sangat setuju dan siap berpartisipasi dalam pengembangan agrowisata karena dampak positif bagi lingkungan, ekonomi, dan sosial budaya. Pengelola menyatakan sangat siap mengalokasikan anggaran untuk mendukung pelayanan wisatawan. Luaran berupa program agrowisata ARESTY (Agro, Forestry, and History) dan poster promosi.

Agrotourism development is a step to support nature conservation, tourism industry development, and local economic improvement. This research focuses on the development of community-based agrotourism through potential inventory, analysis of perceptions and readiness of the community and stakeholders, and program design accompanied by poster promotional media. Data were collected by interview, questionnaire, observation, and literature study, then analyzed qualitatively and quantitatively through percentage description and frequency distribution. The results of the inventory and analysis of potential resources obtained 22 objects consisting of 13 potential agricultural elements, 1 potential plantation, 6 potential livestock, and 2 potential supporting forestry and education. Communities and stakeholders strongly agree and are ready to participate in the development of agrotourism because of its positive impact on the environment, economy, and socio-culture. Stakeholders stated that they are very ready to allocate a budget to support tourist services. The output is an ARESTY (Agro, Forestry, and History) agrotourism program and promotional poster.