Market Opportunity and Financial Feasibility Analysis of Kopyor Coconut (Cocos nucifera L.) Based Products at Cinta Bumi Nusantara Co.

Abstract

This study explores the development and financial feasibility of two innovative kopyor coconut products: a healthy ready-to-drink kopyor coconut water and freeze-dried kopyor coconut flesh, produced by PT. Cinta Bumi Nusantara. The increasing demand for healthy food and beverages, combined with the uniqueness of kopyor coconuts, presents a promising market opportunity. A market analysis highlights the potential, particularly for kopyor coconut water, where niche products with unique health benefits can capture approximately 1% of the market share, translating to about 10,000 units per month. The less saturated market for freeze-dried kopyor coconut flesh offers additional prospects, with its success likely tied to that of the kopyor coconut water. The financial feasibility analysis indicates robust profitability, with Revenue to Cost (R/C) ratios ranging from 1.21 to 1.71 for the kopyor coconut water and 1.30 to 1.85 for the freeze-dried flesh. Payback Period (PP) analysis suggests that initial investments can be recouped within 12 to 20 months for the drink and 15 to 30 months for the flesh, depending on the profit margins achieved. The Break-Even Point (BEP) analysis further supports the viability of both products, with the kopyor coconut drink product requiring sales of 300 to 499 units and the kopyor coconut flesh product requiring 504 to 1092 units. Sensitivity analysis demonstrates the project's resilience under various scenarios, recommending a 25% profit margin for the kopyor coconut water and a 35% margin for the freeze-dried flesh. The positive Net Present Value (NPV) of Rp 842,317,848 and an Internal Rate of Return (IRR) of 49.32% further affirm the financial attractiveness and growth potential of these investments.