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http://repository.ipb.ac.id/handle/123456789/157638
Title: | Pengaruh Harga dan Kualitas Produk Terhadap Minat Beli Selada Air di Rumah Sayur Cisarua |
Other Titles: | The Effect of Price and Product Quality on Buying Interest of Watercress at Rumah Sayur Cisarua |
Authors: | Sebayang, Veralianta Br Mawaddah, Salwa |
Issue Date: | 2024 |
Publisher: | IPB University |
Abstract: | Penelitian ini memiliki lima tujuan utama yaitu: (1) Mengdeskripsikan gambaran umum perusahaan. (2) Mengidentifikasi karakteristik responden pada Rumah Sayur Cisarua. (3) Menganalisis variabel harga dan kualitas produk terhadap minat beli selada air pada Rumah Sayur Cisarua. (4) Merumuskan dan mengimplementasikan strategi pemasaran Pada Rumah Sayur Cisarua. (5) Menganalisis perbandingan kelayakan usaha sebelum dan setelah penelitian menggunakan analisis R/C rasio. Penelitian ini menggunakan dua metode yaitu, linear berganda dan R/C rasio. Hasil penelitian ini membuktikan bahwa harga dan kualitas produk berpengaruh positif terhadap minat beli dan analisis kelayakan usaha tani dikatakan layak untuk dijalankan, karena ada peningkatan dari 1,91 menjadi 2,02. This study has five main objectives, namely: (1) Describe the general description of the company. (2) Identifying the characteristics of respondents at Rumah Sayur Cisarua. (3) Analyzing price and product quality variables on buying interest in watercress at Rumah Sayur Cisarua. (4) Formulate and implement marketing strategies at Rumah Sayur Cisarua. (5) Analyzing the comparison of business feasibility before and after research using R / C ratio analysis. This study uses two methods, namely, multiple linear and R / C ratio. The results of this study prove that price and product quality have a positive effect on buying interest and analysis of the feasibility of farming is said to be feasible to run, because there is an increase from 1.91 to 2.02. |
URI: | http://repository.ipb.ac.id/handle/123456789/157638 |
Appears in Collections: | UT - Agribusiness Management |
Files in This Item:
File | Description | Size | Format | |
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cover_J0310201043_872a5789c8774cd98225f2c8bc7c0274.pdf | Cover | 1.13 MB | Adobe PDF | View/Open |
fulltext_J0310201043_03a90df4c986425596de1dd7b4844d6e.pdf Restricted Access | Fulltext | 1.85 MB | Adobe PDF | View/Open |
lampiran_J0310201043_6d7fb55f40574ddfb4122003113a9c84.pdf Restricted Access | Lampiran | 771.44 kB | Adobe PDF | View/Open |
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