Perencanaan Media Promosi Berdasarkan Persepsi Pengunjung di Objek Wisata Alam Taman Nasional Gunung Merapi

Abstract

Perencanaan media promosi sangat penting untuk dilakukan agar dapat diketahui khalayak umum sebagaimana fungsi dan pemanfaatannya Taman Nasional Gunung Merapi sebagai obyek wisata alam. Taman Nasional Gunung Merapi mempunyai atraksi dan daya tarik dalam perencanaan media promosi. Persepsi wisatawan membantu dalam menyusun luaran media promosi video visual dan poster. Kegiatan proyek akhir dilaksanakan pada November 2023 - Januari 2024 di Kawasan Wisata Alam Taman Nasional Gunung Merapi. Pengambilan data yang diambil antara lain sumberdaya wisata alam TNGM, karakteristik, Persepsi terhadap empat aspek yaitu promosi, daya tarik, kualitas pelayanan, dan kepuasan, serta luaran berupa poster dan video promosi. Teknik pengambilan data diperoleh dengan studi literatur, wawancara, observasi, dan kuesioner. Analisis data terdiri dari kualitatif dan kuantitatif menggunakan skala likert. Sumberdaya wisata alam di Taman Nasional Gunung Merapi yaitu Plunyon, kalikuning, dan tlogo muncar. Luaran proyek akhir berupa poster dan video promosi Objek Wisata Alam TNGM.

Promotional media planning is very important to be carried out so that it can be known to the general public as well as the function and utilization of Mount Merapi National Park as a natural tourism object. Mount Merapi National Park has attractions and attractions in planning promotional media. Tourist perception helps in compiling promotional media outputs, visual videos, and posters. The final project activities will be carried out in November 2023 - January 2024 in the Natural Tourism Area of Mount Merapi National Park. The data collected included TNGM natural tourism resources, characteristics, perception of four aspects, namely promotion, attractiveness, service quality, and satisfaction, as well as outputs in the form of promotional posters and videos. Data collection techniques were obtained by literature study, interviews, observations, and questionnaires. Data analysis consisted of qualitative and quantitative using a Likert scale. Natural tourism resources in Mount Merapi National Park are Plunyon, Kalikuning, and Tlogo Muncar. The final project output is in the form of posters and promotional videos for TNGM Natural Tourism Objects.