Pendirian Unit Bisnis Sirup Stroberi di Kopontren Alif (Al-Ittifaq) Kabupaten Bandung

Abstract

Stroberi grade C yang dihasilkan Kopontren Alif biasanya dijual dengan harga rendah sehingga menyebabkan keuntungan yang diperoleh tidak optimal. Penelitian ini bertujuan untuk merumuskan ide pengembangan bisnis berdasarkan analisis SWOT, menganalisis perancanaan bisnis sirup stroberi menggunakan pendekatan business model canvas (BMC), dan menganalisis kelayakan perencanaan bisnis sirup stroberi berdasarkan aspek finansial kelayakan bisnis. Berdasarkan hasil penelitian, strategi pengembangan bisnis pada komoditas stroberi melalui analisis SWOT dan BMC dengan mendirikan unit bisnis olahan stroberi yaitu sirup stroberi. Hasil analisis finansial pada kriteria investasi menunjukkan bahwa bisnis layak dijalankan dengan nilai NPV sebesar Rp350.133.830 (NPV > 0), IRR sebesar 98% (IRR > i), Net B/C sebesar 4,48 (Net B/C > 1), Gross B/C sebesar 1,22 (Gross B/C > 1), Payback period selama 2 tahun 5 bulan (PP < umur bisnis). Analisis switching value menunjukkan toleransi maksimum penurunan harga produk dan volume produksi sirup stroberi sebesar 18,61%, dan toleransi maksimum kenaikan harga stroberi sebesar 152,66%.

Grade C strawberries produced by Kopontren Alif are usually sold at low prices, causing the profits to be not optimal. This research aims to formulate business development ideas based on SWOT analysis, analyze the strawberry syrup business plan using the business model canvas (BMC) approach, and analyze the feasibility of planning a strawberry syrup business based on the financial aspects of business feasibility. Based on the research results, the business development strategy for strawberry commodities through SWOT analysis and BMC by establishing a strawberry processing business unit is strawberry syrup. The results of the financial analysis using investment criteria show that the business is feasible to run with an NPV value of IDR348,343,889 (NPV > 0), IRR is 98% (IRR > i), Net B/C is 4.48 (Net B/C > 1), Gross B/ C is 1.22 (Gross B/C > 1), payback period is 2 years 5 months (PP< business age). Switching value analysis shows a maximum tolerance for product price decreases and strawberry syrup production volume of 18.61%, and a maximum tolerance for strawberry price increases of 152.66%.