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http://repository.ipb.ac.id/handle/123456789/156826
Title: | Penerapan Teknik Continuity Editing dalam Produksi Iklan Layanan Masyarakat di Pengadilan Negeri Bogor |
Other Titles: | . Application of Continuity editing Techniques in the Production of Public Service Advertisements at the Bogor District Court |
Authors: | Sartika, Ika Mulyono UTAMI, HILYA SYAHIDA |
Issue Date: | 2024 |
Publisher: | IPB University |
Abstract: | Seiring dengan perkembangan zaman, penggunaan media baru semakin
meningkat. Hal ini di sebabkan oleh kebutuhan masyarakat akan informasi yang
cepat dan akurat. Media baru juga membuat media-media seperti televisi, internet
dan berbagai platform media sosial menjadi kebutuhan mendasar setiap orang,
terutama di kota besar. New media saat ini juga menyebabkan berbagai media
komunikasi bermunculan, salah satunya adalah Iklan Layanan Masyarakat. Iklan
ini merupakan salah satu media komunikasi yang sering di gunakan dalam
menyampaikan informasi kepada masyarakat saat ini. Hal ini, disebabkan karena
iklan layanan masyarakat memiliki berbagai keuntungan sosial. Keuntungan sosial
ini berupa pengetahuan, kesadaran masyarakat dan perubahan sikap masyarakat
terhadap suatu isu. Penelitian ini bertujuan untuk menganalisis strategi dan langkahlangkah yang diambil editor saat menggunakan teknik Continuity Editing, mulai
dari pemilihan shot, transisi antar scene, hingga penambahan efek visual dan audio
terhadap iklan layanan masyarakat untuk memaksimalkan isi pesan yang ingin
disampaikan dan menumbuhkan minat masyarakat terhadap program layanan
terbaru di Pengadilan Negeri Bogor. As time goes by, the use of new media is increasing. This is caused by the public's need for fast and accurate information. Apart from that, currently a lot of media such as television, internet and various platforms Social media has become a basic need for everyone, especially in big cities. Therefore, various communication media have emerged, one of which is Public Service Advertisements. This advertisement is one of the communication media that is often used to convey information to today's modern society. This is because public service advertisements have various social benefits. These social benefits are in the form of knowledge, public awareness and changes in public attitudes towards an issue. This research aims to analyze the strategies and steps taken by editors when using Continuity editing techniques, starting from shot selection, transitions between scenes, to adding visual and audio effects to public service advertisements to maximize the content of the message they want to convey and increase public interest in The newest service programs at the Bogor District Court. |
URI: | http://repository.ipb.ac.id/handle/123456789/156826 |
Appears in Collections: | UT - Digital Communication and Media |
Files in This Item:
File | Description | Size | Format | |
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cover_J1301201043_64a8ed2b7adc4166bed11b264cb7f095.pdf | Cover | 359.64 kB | Adobe PDF | View/Open |
fulltext_J1301201043_9f9a06275f5a4db4abd77e7268bb0a48.pdf Restricted Access | Fulltext | 909.97 kB | Adobe PDF | View/Open |
lampiran_J1301201043_e881034351a742968d02cf53ab83143b.pdf Restricted Access | Lampiran | 359.94 kB | Adobe PDF | View/Open |
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