Faktor yang Memengaruhi Intensi Generasi Z Kabupaten Bogor Berinvestasi Pada Green Sukuk

Abstract

Green Sukuk diterbitkan untuk mendanai pembangunan negara sambil menjaga lingkungan. Generasi Z di Jawa Barat, khususnya Kabupaten Bogor, menunjukkan minat yang tinggi terhadap green Sukuk meskipun tingkat ketidakpedulian lingkungannya tinggi. Penelitian ini menganalisis karakteristik dan pengaruh sikap sosial bertanggung jawab terhadap intensi investasi green Sukuk di kalangan generasi Z Kabupaten Bogor. Metode yang digunakan dalam menganalisis data pada penelitian ini adalah analisis deskriptif dan structural equation modelling-partial least square (SEM-PLS). Dari analisis deskriptif didapatkan mayoritas responden adalah perempuan pada rentang usia 21-24 tahun, berpendidikan akhir SMA, sedang menjadi mahasiswa, berpenghasilan di bawah dua juta rupiah per bulan, dan belum pernah berinvestasi pada green Sukuk. Hasil analisis data dengan metode SEM-PLS menunjukkan bahwa variabel socially responsible consumption terhadap intensi berinvestasi pada green Sukuk dan perception of personal gain terhadap perception of the effectiveness of the action signifikan. Oleh karena itu, pemerintah dan penerbit green Sukuk perlu memperluas informasi terkait green Sukuk.

Green Sukuk was issued to fund the country's development while protecting the environment. Generation Z in West Java, especially in Bogor Regency, showed high interest in green Sukuk despite their high level of environmental indifference. This study analyzed the characteristics and influence of socially responsible attitudes on green Sukuk investment intentions among Generation Z in Bogor Regency. The methods used in analyzing data in this study were descriptive analysis and structural equation modeling-partial least square (SEM-PLS). From the descriptive analysis, it was found that the majority of respondents were female in the age range of 21-24 years, had a high school education, were currently students, earned less than two million rupiah per month, and had never invested in green Sukuk. The results of data analysis using the SEM-PLS method showed that the socially responsible consumption variable had a significant effect on the intention to invest in green Sukuk, and the perception of personal gain significantly influenced the perception of the effectiveness of the action. Therefore, the government and green Sukuk issuers needed to expand information related to green Sukuk.