Please use this identifier to cite or link to this item:
http://repository.ipb.ac.id/handle/123456789/154973
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DC Field | Value | Language |
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dc.contributor.advisor | Suwanda, Bayu Suriaatmaja | - |
dc.contributor.advisor | Ernawati, Erna | - |
dc.contributor.author | Izzah, Husna Nurul | - |
dc.date.accessioned | 2024-07-29T04:05:08Z | - |
dc.date.available | 2024-07-29T04:05:08Z | - |
dc.date.issued | 2024 | - |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/154973 | - |
dc.description.abstract | Google Ads Stock Wars Trading Competition memanfaatkan siklus PDCA pada proses produksinya agar iklan dapat terus mengalami peningkatan kualitas iklan. Tujuan dari penulisan laporan akhir ini adalah untuk menganalisis implementasi siklus PDCA pada produksi Google Ads Stock Wars Trading. Teknik pengumpulan data yang digunakan ialah partisipasi aktif, wawancara, observasi dan studi pustaka. Hasil dari observasi selama menjalankan kegiatan proyek akhir di PT Sucor Sekuritas adalah penggunaan siklus PDCA pada produksi Google Ads Stock Wars Trading Competition meliputi plan yang terdiri atas penentuan topik kampanye, menentukan tujuan kampanye, pembuatan poster kampanye, penargetan demografis, penargetan lokasi, targeting audiens. Tahap do meliputi penulisan headline, penulisan deskripsi, pemilihan kata kunci rendah kompetisi, penentuan landing page, pengaturan jadwal iklan dan menentukan budget kampanye dan bidding. Tahap check meliputi tahap pemantauan dan perekapan harian Google Ads Stock Wars yang telah dipublikasi. Tahap action adalah tahap pengunggahan kampanye Google Ads yang telah selesai dievaluasi pada tahap check dan do. | - |
dc.description.abstract | Google Ads Stock Wars Trading Competition utilizes the PDCA cycle in its production process to continuously enhance the quality of advertisements. The objective of this final thesis is to analyze the implementation of the PDCA cycle in the production of Google Ads Stock Wars Trading. Data collection techniques included active participation, interviews, observations, and literature review. The results of observations during the final project activities at PT Sucor Sekuritas revealed the use of the PDCA cycle in the production of Google Ads Stock Wars Trading Competition, including planning stages such as determining campaign topics, setting campaign objectives, creating campaign posters, demographic targeting, location targeting, and audience targeting. The | - |
dc.description.sponsorship | null | - |
dc.language.iso | id | - |
dc.publisher | IPB University | id |
dc.title | Implementasi Siklus PDCA pada Produksi Google Ads Stock Wars Trading Competition di PT Sucor Sekuritas | id |
dc.title.alternative | Implementation of the PDCA Cycle in Google Ads Production Stock Wars Trading Competition at PT Sucor Sekuritas | - |
dc.type | Tugas Akhir | - |
dc.subject.keyword | Google ads | id |
dc.subject.keyword | Promotion | id |
dc.subject.keyword | PDCA cycle | id |
Appears in Collections: | UT - Digital Communication and Media |
Files in This Item:
File | Description | Size | Format | |
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cover_J1301201076_61fd4b0a0c954d9697a974f32605f8c0.pdf | Cover | 283.92 kB | Adobe PDF | View/Open |
fulltext_J1301201076_e9890ad3ff43460789735c5d4fe4970c.pdf Restricted Access | Fulltext | 1.25 MB | Adobe PDF | View/Open |
lampiran_J1301201076_44a2574026d94836886a604d4f3670fc.pdf Restricted Access | Lampiran | 340.26 kB | Adobe PDF | View/Open |
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