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Please use this identifier to cite or link to this item: http://repository.ipb.ac.id/handle/123456789/154536
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dc.contributor.advisorMa'arif, Mohamad Syamsul-
dc.contributor.advisorPalupiningrum, Agustina Widi-
dc.contributor.authorFadhlurahman, Nafi-
dc.date.accessioned2024-07-22T13:15:20Z-
dc.date.available2024-07-22T13:15:20Z-
dc.date.issued2024-
dc.identifier.urihttp://repository.ipb.ac.id/handle/123456789/154536-
dc.description.abstractDalam satu tahun terakhir, PT Herbani Medika Nusantara mengalami penurunan penjualan produk meskipun pasar sabun diprediksi terus bertumbuh. Penelitian ini bertujuan mengidentifikasi faktor internal dan eksternal serta merumuskan strategi bisnis untuk PT Herbani, menggunakan analisis matriks IFE- EFE, matriks IE, SWOT, dan QSPM. Hasil analisis menunjukkan kekuatan utama perusahaan adalah kemampuan karyawan dalam pengembangan dan peningkatan kualitas produk, sementara kelemahan utamanya adalah belum adanya penilaian dan pengelolaan risiko operasional. Peluang utama yang dimiliki PT HMN adalah kesempatan untuk eksplorasi dan riset pengembangan variasi produk, serta preferensi konsumen yang terbuka terhadap berbagai merek dan produk pembersih. Ancaman utama yang dihadapi adalah strategi promosi agresif dan berbiaya tinggi dari kompetitor. Matriks IE menyarankan perusahaan untuk melakukan strategi penetrasi pasar dan pengembangan produk. Analisis SWOT menghasilkan enam strategi alternatif, dengan prioritas pada optimalisasi sumber daya dan penguatan jejaring.-
dc.description.sponsorshipOver the past year, PT Herbani Medika Nusantara has experienced a decline in product sales despite the soap market being predicted to continue growing. This research aims to identify internal and external factors and formulate business strategies for PT HMN using IFE-EFE matrix, IE matrix, SWOT, and QSPM analyses. The analysis results show that the company's main strength lies in its employees' abilities to contribute to product development and quality improvement, while its primary weakness is the lack of operational risk assessment and management. The main opportunities for PT HMN include the potential for exploration and research into product variations, as well as consumer preference openness towards various brands and cleaning products. The primary threat faced is the aggressive and high-cost promotional strategies of competitors. The IE matrix suggests that the company should pursue market penetration and product development strategies. The SWOT analysis generates six alternative strategies, prioritizing the optimization of resources and strengthening of networks.-
dc.language.isoid-
dc.publisherIPB Universityid
dc.titlePerumusan Strategi PT Herbani Medika Nusantaraid
dc.title.alternativeFormulating Strategies for PT Herbani Medika Nusantara-
dc.typeSkripsi-
dc.subject.keywordFaktor internal dan eksternalid
dc.subject.keywordIFE-EFEid
dc.subject.keywordKekuatan utama perusahaanid
dc.subject.keywordStrategi bisnisid
dc.subject.keywordInternal and external factorsid
dc.subject.keywordCompany’s main strengthsid
dc.subject.keywordBusiness strategyid
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