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Title: | Analisis Nilai Tambah dan Sikap Konsumen Tanaman Herbs menjadi Bubuk Herbs pada CV SOGA Farm Indonesia |
Other Titles: | Analysis of Added Value and Consumer Attitudes of Spice Plants into Herbs Powder at CV SOGA Farm Indonesia |
Authors: | Dahri FIDELIA, INDI |
Issue Date: | 2024 |
Publisher: | IPB University |
Abstract: | CV SOGA Farm Indonesia setiap bulannya mengalami over produksi sayuran
termasuk daun basil dan daun oregano, hal ini disebabkan permintaan supermarket
yang berfluktuatif dan tidak menentu. Salah satu alternatif adalah memanfaatkan
over produksi menjadi produk olahan yang disebut dengan bubuk herbs. Tujuan
penelitian ini untuk menganalisis aspek finansial dan non finansial, menganalisis
besarnya nilai tambah, dan untuk menganalisis sikap konsumen terhadap bubuk
herbs. Responden dipilih dengan metode accidental sampling sebanyak 43 orang.
Hasil penelitian menunjukkan bahwa besarnya rasio nilai tambah sebesar 43%
untuk basil bubuk sedangkan untuk oregano bubuk sebesar 44% nilai ini memiliki
kategori tinggi. Hasil skor sikap konsumen dari 13 atribut terhadap bubuk herbs
maka konsumen lebih menyukai produk oregano bubuk dibanding basil bubuk.
Maka dari itu, CV SOGA Farm Indonesia dapat mengembangkan produk bubuk
herbs dan dapat mempertahankan atribut yang memiliki kinerja yang sudah unggul
agar konsumen tetap menyukai produk bubuk herbs CV SOGA Farm Indonesia experiences overproduction of vegetables including basil leaves and oregano leaves every month, this is due to fluctuating and erratic supermarket demand. One alternative is to utilize over production into a processed product called herb powder. The purpose of this study is to analyze the financial and non-financial aspects, analyze the amount of added value, and to analyze consumer attitudes towards herb powder. Respondents were selected by accidental sampling method as many as 43 people. The results showed that the magnitude of the value-added ratio was 43% for basil powder while for oregano powder it was 44% this value had a high category. The results of the consumer attitude score of 13 attributes towards powdered herbs, consumers prefer powdered oregano products compared to powdered basil. Therefore, CV SOGA Farm Indonesia can develop herb powder products and can maintain attributes that have superior performance so that consumers still like herb powder products |
URI: | http://repository.ipb.ac.id/handle/123456789/154453 |
Appears in Collections: | UT - Agribusiness Management |
Files in This Item:
File | Description | Size | Format | |
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cover_J1310201049_73bdf5b5d0bf402eb4c4a41bd2e67059.pdf | Cover | 915.25 kB | Adobe PDF | View/Open |
fulltext_J1310201049_478610e7e23340f697e54ad9d9ebe79f.pdf Restricted Access | Fulltext | 1.86 MB | Adobe PDF | View/Open |
lampiran_J1310201049_3ecd5003481f4be7944e1126117b5db8.pdf Restricted Access | Lampiran | 1.19 MB | Adobe PDF | View/Open |
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