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http://repository.ipb.ac.id/handle/123456789/135739
Title: | Model Pengembangan Bisnis Bawang Putih Varietas Tawangmangu Baru (Kecamatan Selo) |
Other Titles: | Business Development Model of the Tawangmangu Baru Garlic Variety (Selo District) |
Authors: | Dewi, Farida Ratna Pratiwi, Gridita Dwi |
Issue Date: | 2024 |
Publisher: | IPB University |
Abstract: | Bawang putih varietas Tawangmangu Baru dengan kualitas super dalam
tahap uji coba tanam di Kecamatan Selo. Kemudian, Kelompok Tani Argo
Ayuningtani dipercayakan dalam uji coba pengembangan varietas bawang putih
yang baru. Tujuan penelitian ini adalah: (i) menganalisis kondisi internal dan
eksternal; (ii) merumuskan strategi pengembangan usaha hulurisasi; (iii)
merumuskan rancangan model bisnis untuk mengembangkan komoditas bawang
putih; dan (iv) menganalisis kelayakan bisnis untuk mengembangkan komoditas
bawang putih varietas Tawangmangu Baru di Kelompok Tani Argo Ayuningtani.
Penelitian ini dimulai dari Oktober 2021-Maret 2023. Lokasi penelitian
dilaksanakan pada Desa Senden, Kecamatan Selo. Metode analisis yang digunakan
yaitu analisis deskriptif, analisis SWOT, dan analisis kelayakan finansial. Hasil
penelitian menunjukkan bahwa Kelompok Tani Argo Ayuningtani berada pada
posisi grow dan build berdasarkan analisis menggunakan matriks IE. Pada
perhitungan matriks SWOT, menghasilkan 12 alternatif strategi. Sedangkan
kelayakan bisnis pada PT Kelompok Tani Argo Ayuningtani menunjukkan NPV
yang positif, IRR lebih besar dari tingkat pengembalian, Net B/C diatas 1 dan PP
sebesar 2 tahun. Tawangmangu Baru garlic variety with super quality in the trial stage in Selo district. Then, the Argo Ayuningtani Farmers Group was entrusted with the trials of developing new garlic varieties. The objectives of this research are: (i) to analyze the internal and external conditions; (ii) to formulate a strategy for developing the upstreamization business; (iii) to formulate a business model design; and (iv) to analyze the business feasibility of developing the Tawangmangu Baru variety garlic commodity in the Argo Ayuningtani Farmer Group. This research starts from October 2021-March 2023. The research location was carried out in Senden Village, Selo District. The analytical method used were descriptive analysis, SWOT analysis, and financial feasibility analysis. The results showed that Argo Ayuningtani Farmer Group is in a grow and build position based on an analysis using the IE matrix. In calculation of the SWOT matrix, it produces 12 alternative strategies. While, business feasibility at Argo Ayuningtani Farmer Group shows a positive NPV, IRR is greater than the rate of return, Net B/C is above 1 and PP is 2 years |
URI: | http://repository.ipb.ac.id/handle/123456789/135739 |
Appears in Collections: | UT - Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Abstrak Gridita Dwi Pratiwi (H24180051).pdf Restricted Access | Abstrak | 341.24 kB | Adobe PDF | View/Open |
Skripsi Gridita Dwi Pratiwi (H24180051).pdf Restricted Access | Full Text | 15.57 MB | Adobe PDF | View/Open |
Lampiran Gridita Dwi Pratiwi (H24180051).pdf Restricted Access | Lampiran | 1.46 MB | Adobe PDF | View/Open |
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