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http://repository.ipb.ac.id/handle/123456789/132726
Title: | Tingkat Kebutuhan Informasi dan Tingkat Penggunaan Media Berbasis Internet Pelaku Urban Farming |
Other Titles: | The Information Needs Levels and Internet-based Media Usage Levels of Urban Farmers. |
Authors: | Hadiyanto Nuurhafizha, Salsabila |
Issue Date: | 2023 |
Publisher: | IPB University |
Abstract: | The limited number of extension agents who guide the community in
implementing urban farming encourages the community to utilize various
information sources to fulfill their information needs. The current development of
internet-based media provides easy access to urban farming information without
being limited by space and time. This research aims to analyze the relationship
between the level of information needs and the internet-based media usage level by
urban farmers. This research used censuthe s method by distributing questionnaires
to 33 members of the urban farming group in the "Buruan Sae" program in RW 02
and RW 04, Cipamokolan Village, Rancasari District, Bandung City. The research
shows that there is a relationship between the need for urban farming information
and the use of internet-based media, where the higher the need level of cultivation
information, the greater the variety of internet-based media used, the higher the
frequency of YouTube and the Ministry of Agriculture website usage, and the
higher the duration Ministry of Agriculture website and E-commerce platform
usage. In addition, the higher the need level of product processing information, the
higher the duration of Facebook usage. Keterbatasan jumlah penyuluh yang membina masyarakat dalam pelaksanaan urban farming, mendorong masyarakat untuk memanfaatkan barbagai sumber guna memenuhi kebutuhan informasi dalam mendukung kegiatan urban farming yang dilakukannya. Perkembangan media berbasis internet saat ini memberikan kemudahan akses informasi urban farming tanpa terbatas ruang dan waktu. Tujuan dari penelitian ini adalah menganalisis hubungan tingkat kebutuhan informasi dengan tingkat penggunaan media berbasis internet dalam pencarian informasi urban farming. Penelitian ini menggunakan metode sensus dengan menyebarkan kuesioner kepada 33 anggota kelompok urban farming pada program “Buruan Sae” di RW 02 dan RW 04, Kelurahan Cipamokolan, Kecamatan Rancasari, Kota Bandung. Hasil penelitian menunjukkan bahwa terdapat hubungan antara kebutuhan informasi urban farming dengan penggunaan madia berbasis internet dimana semakin tinggi kebutuhan informasi budidaya, maka semakin banyak ragam media berbasis internet yang digunakan, semakin tinggi frekuensi penggunaan Youtube dan situs Kementan, serta semakin tinggi durasi penggunaan situs Kementan dan platform E-commerce. Selain itu, semakin tinggi kebutuhan informasi pengolahan hasil maka semakin tinggi durasi penggunaan Facebook. |
URI: | http://repository.ipb.ac.id/handle/123456789/132726 |
Appears in Collections: | UT - Communication and Community Development |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Cover.pdf Restricted Access | Cover | 287.52 kB | Adobe PDF | View/Open |
Fulltext.pdf Restricted Access | Fulltext | 1.12 MB | Adobe PDF | View/Open |
Lampiran.pdf Restricted Access | Lampiran | 805.2 kB | Adobe PDF | View/Open |
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