Faktor-Faktor yang Memengaruhi Pengajuan Sertifikat Halal Self Declare Pelaku Usaha Mikro Kecil Produk Minuman di Kabupaten Bogor

Abstract

Seluruh pelaku usaha mikro kecil termasuk usaha produk minuman wajib melakukan sertifikasi halal melalui program halal self declare sesuai Undang Undang Nomor 11 Tahun 2020 tentang Cipta Kerja yang bertujuan untuk melindungi konsumen. Namun, pada realisasinya sertifikasi halal self declare melalui program Sehati belum banyak diketahui pelaku UMK dan belum mampu memenuhi target yang ditetapkan yaitu 119.933 kuota dari 349.834 target kuota pada tahun 2022. Penelitian ini bertujuan untuk mengetahui karakteristik dan faktor yang memengaruhi pengajuan sertifikasi halal self declare pelaku usaha mikro kecil produk minuman di Kabupaten Bogor berdasarkan Institutional Theory of Halal Certificate Implementation. Penelitian ini dianalisis secara deskriptif dan inferensia menggunakan metode regresi logistik. Hasil dari penelitian menunjukkan bahwa variabel coercive pressure, normative pressure, dan omzet berpengaruh positif dan signifikan terhadap pengajuan sertifikasi halal self declare pelaku usaha mikro kecil produk minuman di Kabupaten Bogor.

All micro and small business actors, including beverage product businesses, are required to carry out halal certification through the halal self-declare program according to Law Number 11 of 2020 concerning Job Creation which aims to protect consumers. However, in reality self-declare halal certification through the Sehati program is not widely known by MSEs and has not been able to meet the target set, namely 119,933 quotas out of 349,834 target quotas in 2022. This study aims to determine the characteristics and factors that influence the application of halal self-declare certification for perpetrators micro and small beverage product businesses in Bogor Regency based on the Institutional Theory of Halal Certificate Implementation. This study was analyzed descriptively and inferentially using the logistic regression method. The results of the study show that the variables coercive pressure, normative pressure, and turnover have a positive and significant effect on the submission of self-declare halal certification for micro-small business actors in beverage products in Bogor Regency.