Please use this identifier to cite or link to this item: http://repository.ipb.ac.id/handle/123456789/124696
Title: Klasterisasi Pelaku UMK Berdasarkan Tingkat Digitalisasi di Jawa Barat
Other Titles: MSE Clusterization Based On Digitalization Level In West Java
Authors: Retnaningsih, Retnaningsih
Bachtiar, Muchamad
Sendi, Sania Apri
Issue Date: 14-Sep-2023
Publisher: IPB University
Abstract: Infrastruktur dan penetrasi digital di Indonesia terus mengalami perkembangan bahkan sudah menyasar ke bagian operasional bisnis yang mendorong terciptanya ekosistem bisnis yang terintegrasi dan memudahkan akses kontrol. Penelitian ini bertujuan menganalisis penerapan digitalisasi pelaku UMK. Penelitian menggunakan 100 UMK yang ditentukan dengan teknik purposive sampling dan menggunakan analisis deskriptif. Hasil penelitian menunjukkan skor digitalisasi berkisar antara 0-17 dengan rata-rata 4,73. Mayoritas pelaku UMK berada pada level 1 (beginner) dan tergolong rendah. Untuk meningkatkan penerapan digitalisasi pelaku UMK, perlu pembinaan dari pemerintah, komunitas, praktisi bisnis dan pakar digital melalui program sosialisasi dan workshop. Selain itu, pelaku UMK mengalami gangguan sinyal sehingga pemerintah perlu meningkatkan kualitas infrastruktur internet
Digital infrastructure and penetration in Indonesia continue to develop and have even targeted business operations that encourage the creation of an integrated business ecosystem and facilitate access to control. This study aims to analyze the application of digitalization of MSE actors. The study used 100 MSEs determined by purposive sampling techniques and used descriptive analysis. The results showed a digitization score ranging from 0-17 with an average of 4.73. The majority of MSE actors are at level 1 (beginner) and are classified as low. To increase the application of digitalization to MSE actors, guidance from the government, communities, business practitioners and digital experts is needed through socialization programs and workshops. In addition, MSE players experience signal interference so the government needs to improve the quality of internet infrastructure
URI: http://repository.ipb.ac.id/handle/123456789/124696
Appears in Collections:UT - Business

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SANIA APRI SENDI_K14180037 Full Skripsi.pdf
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