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http://repository.ipb.ac.id/handle/123456789/124604
Title: | Analisis Sistem dan Desain Situs Web Untuk Pengembangan Pemasaran Digital Produk Mi Sagu dan Olahannya di Pondok Sagu Metro |
Other Titles: | Website System Analysis and Design for Digital Marketing Development of Sago Noodles and Its Products at Pondok Sagu Metro |
Authors: | Machfud Sunarti, Titi Candra Ashari, Muhammad Yusuf Raizal |
Issue Date: | 2023 |
Publisher: | IPB University |
Abstract: | Untuk menambah minat dan mengedukasi konsumen terhadap produk pangan
berbahan dasar baku sagu serta mengurangi peran gandum dalam produk pangan di
Indonesia, diperlukan sistem informasi yang mudah digunakan dan dapat diakses oleh
semua golongan masyarakat. Pondok Sagu Metro adalah UMKM yang bergerak di
bisnis pangan dengan menggunakan pati sagu dalam produk pangan yang dibuatnya.
Tujuan dari penelitian ini adalah memetakan model bisnis di PSM hingga analisis dan
desain sistem situs web dapat dirancang. Penelitian dilakukan dengan metode desain
keteknikan serta pengembangan prototipe dengan fokus membuat situs web yang dapat
membantu meningkatkan minat dan pengetahuan konsumen terhadap produk pangan
sagu. Prototipe satu dibangun dengan fokus mengembangkan fungsi blog untuk
menyebarkan konten edukasi. Prototipe dua dibangun dengan fokus mengembangkan
katalog produk yang dijual di PSM. Situs web yang dibuat divalidasi oleh pihak PSM
dan dinyatakan dapat digunakan sebagai situs web untuk PSM To increase interest and educate consumer on food products based on sago and to reduce the role wheat has on food products in Indonesia, it needs an information system that is easy to use and can be accessed by the people. Pondok Sagu Metro is an SME that is involved in the food industry that uses sago starch in their food products. The aim of this research is to map the business model in PSM so that website system analysis and design can be developed. This research uses engineering methods and prototype development. Business model canvas is used to model the business and to find problems in their marketing. The prototype is developed with a focus on developing websites that can help increase interest and consumer knowledge on sago food products. The first prototype is developed with a focus on creating a blog system to spread education content. The second prototype is developed with a focus on creating a product catalogue that shows all available products for purchase in PSM. The website is then validated by PSM and declared usable as a primary website to be used by PSM |
URI: | http://repository.ipb.ac.id/handle/123456789/124604 |
Appears in Collections: | UT - Agroindustrial Technology |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
cover.pdf Restricted Access | Cover | 413.56 kB | Adobe PDF | View/Open |
full teks (2).pdf Restricted Access | Fullteks | 2.16 MB | Adobe PDF | View/Open |
lampiran.pdf Restricted Access | Lampiran | 1.42 MB | Adobe PDF | View/Open |
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