Analisis faktor-faktor yang berpengaruh terhadap sikap dan perilaku membeli buku bajakan pada mahasiswa IPB

Abstract

The aim of research is to analyse factors which influence IPB students attitudes and buying behaviour of piracy book. Research methode using cross sectional study design. Data aggregation along Mei 2009. Data was taken from 200 sample girls and boys with equilibrate. The way of taking out sample from every faculty appropiete with proportional sampling. Obtainable data is primery data and secondary data. Tabulation and analysis data by description and statistic test (mann withney/ T test, double linier regression with backward method and logistic regression test with entered method). Almost samples are readed book and mostly they buy a book for the last three months. Almost of them is had knowledge with average value. For the samples attitude that quite netral about book piracy. Their basic reason that piracy book is cheaper than the original. From the result can show the factors that influencing attitude concerning book piracy is amount of ages, allocation of money, information resources, and knowledge. The factor that influencing behavior buying of piracy book is attitude.