Please use this identifier to cite or link to this item: http://repository.ipb.ac.id/handle/123456789/123438
Title: Faktor-Faktor yang Memengaruhi Keputusan Penggunaan Fitur Tarik Tunai tanpa Kartu di Jabodetabek dengan Model Extended UTAUT
Other Titles: Factors Affecting the Adoption of Cardless Cash Withdrawal in Jabodetabek using Extended UTAUT Model
Authors: Cahyadi, Eko Ruddy
Napitupulu, Stevani Monica
Issue Date: 2023
Publisher: IPB University
Abstract: Transformasi digital menjadi strategi sektor perbankan untuk mengikuti perubahan perilaku konsumen. Fitur tarik tunai tanpa kartu menjadi salah satu inovasi Bank sebagai upaya melakukan transformasi digital yang mana pengguna mobile banking dapat menarik uang tunai di mesin Anjungan Tunai Mandiri (ATM) tanpa membawa atau menggunakan kartu debit. Penelitian ini dilaksanakan dari bulan Maret 2023 – Mei 2023 dengan mengunggah kuesioner secara daring untuk menemukan faktor-faktor yang memengaruhi niat dan perilaku penggunaan fitur tarik tunai tanpa kartu dengan model extended Unified Theory of Acceptance and Use of Technology (UTAUT). Penelitian ini mengambil 155 orang pengguna mobile banking yang mengetahui fitur tarik tunai tanpa kartu sebagai sampel dari Jabodetabek dengan metode non-probability sampling. Hasil dari penelitian yang diolah menggunakan Structural Equation Model menunjukkan bahwa performance expectancy dan facilitating conditions berpengaruh positif dan signifikan terhadap behavioral intention penggunaan fitur tarik tunai tanpa kartu, sedangkan faktor yang berpengaruh positif dan signifikan terhadap use behavior fitur tarik tunai tanpa kartu merupakan facilitating conditions dan behavioral intention.
Digital transformation has emerged as a key strategy in the banking sector to adapt to evolving consumer behavior. Cardless cash withdrawal was one of the innovations for digital transformation, where customers could withdraw cash at (Automated Teller Machines) ATMs without bringing or using a debit card. This study was conducted from March 2023 to May 2023 by distributing an online questionnaire to identify the factors influencing the intention and behavior of using the cardless cash withdrawal using the extended Unified Theory of Acceptance and Use of Technology (UTAUT) model. This study used a non-probability sampling method to sample 155 mobile banking users from Jabodetabek who aware of cardless cash withdrawal. The study’s result, which were processed using Structural Equation Model, showed that performance expectancy and facilitating conditions positively and significantly affected the behavioral intention of using cardless cash withdrawal. Meanwhile, the factors that had a positive and significant effect on the use behavior of cardless cash withdrawal were facilitating conditions and behavioral intention.
URI: http://repository.ipb.ac.id/handle/123456789/123438
Appears in Collections:UT - Management

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Cover H24190064 Stevani Monica Napitupulu.pdf
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