Analisis Dampak Ekonomi dan Strategi Pengelolaan Objek Wisata Pantai Karang Hawu Kabupaten Sukabumi Provinsi Jawa Barat

Abstract

Pariwisata di berbagai daerah dapat membantu perekonomian lokal. Salah satu objek wisata yang ada di Sukabumi yang cukup terkenal dan berkontribusi terhadap perekonomian lokal adalah Pantai Karang Hawu. Namun, isu bencana alam serta kurangnya sarana dan prasarana menyebabkan penurunan jumlah wisatawan. Tujuan penelitian ini yaitu ingin mengetahui bagaimana persepsi wisatawan, menganalis dampak ekonomi, dan merumuskan strategi pengelolaan objek wisata Pantai Karang Hawu. Metode analisis yang digunakan yaitu analis deskriptif kualitatif, skala likert, keynesian multiplier, dan analisis Strength Weakness Opportunities Threats (SWOT). Hasil penelitian ini menunjukkan bahwa: (1) Persepsi pengunjung terhadap Objek Wisata Pantai Karang Hawu tergolong baik, namun persepsi terhadap kebersihan serta fasilitas dan amenitas masih tergolong buruk; (2) Objek wisata Pantai Karang Hawu sudah memberikan dampak ekonomi kepada aktivitas masyarakat sekitar, penerimaan unit usaha, dan pendapatan tenaga kerja; (3) Rekomendasi strategi pengelolaan dapat dilakukan dengan cara mengoptimalkan potensi alam objek wisata melalui pemantauan secara rutin terhadap pelestarian sumberdaya alam wisata. Kata kunci: analisis SWOT, keynesian multiplier, skala likert

Tourism in various regions can help the local economy. One of the tourist attractions in Sukabumi that is quite famous and contributes to the local economy is Karang Hawu Beach. However, the issue of natural disasters and the lack of facilities and infrastructure caused a decrease in the number of tourists. The purpose of this study is to find out how tourists perceive, analyze the economic impact, and formulate a management strategy for Karang Hawu Beach attractions. The analytical methods used are descriptive qualitative analysis, Likert scale, Keynesian multiplier, and Strength Weakness Opportunity Threat (SWOT) analysis. The results of this study indicate that: (1) The visitor's perception of the Karang Hawu Beach Tourism Object is relatively good, but the perception of cleanliness and facilities and amenities is still relatively poor; (2) The Karang Hawu Beach Tourism Object has had an economic impact on the activities of the surrounding community, business unit acceptance, and labor income; (3) Recommendations for management strategies can be carried out by optimizing the natural potential of tourist objects through regular monitoring of the preservation of tourism's natural resources. Keywords: keynesian multiplier, likert scale, Strength Weakness Opportunity Threat analysis.