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Title: | Determinan Keputusan Penggunaan Layanan Syariah LinkAja pada Masyarakat Muslim Milenial |
Other Titles: | Determinants of the Decision to Use LinkAja Sharia Services in Millennial Muslim Communities |
Authors: | Fitri, Resfa Wahyudin |
Issue Date: | 2023 |
Publisher: | IPB University |
Abstract: | Indonesia memiliki potensi besar dalam perkembangan industri keuangan
syariah dunia, namun pangsa pasar e-wallet syariah masih lebih rendah
dibandingkan dengan pangsa pasar e-wallet konvensional. Penelitian ini bertujuan
untuk menganalisis faktor-faktor yang memengaruhi keputusan penggunaan
Layanan Syariah LinkAja pada masyarakat Muslim generasi milenial. Metode
analisis yang digunakan dalam penelitian ini adalah PLS-SEM yang dilakukan
dengan menggabungkan analisis faktor dan analisis regresi dengan tujuan menguji
hubungan antar variabel pada sebuah model. Hasil penelitian menunjukkan bahwa
perceived ease of use (PEOU) berpengaruh positif terhadap perceived usefulness
(PU). PEOU dan PU berpengaruh positif terhadap attitude. Tetapi, religiosity tidak
berpengaruh terhadap attitude. Adapun PU, attitude, perceived behavioral control,
dan subjective norm berpengaruh positif terhadap intention to use. Intention to use
berpengaruh positif terhadap actual usage. Indonesia has great potential in the development of the world's halal industry, but the share of the sharia e-wallet market is still lower than the market share of convention e-wallets.This study is conducted to analyze the factors influencing the use of LinkAja Sharia Services on Muslim millennials. The analytical method used in this study is PLS-SEM which is carried out by combining factor analysis and regression analysis with the aim of examining the relationship between variables in a model. The results showed that perceived ease of use (PEOU) has a positive effect on perceived usefulness (PU). PEOU and PU have a positive effect on attitude. However, religiosity has no effect on attitude. PU, attitude, perceived behavioral control, and subjective norms have a positive effect on intention to use and intention to use has a positive effect on actual usage. |
URI: | http://repository.ipb.ac.id/handle/123456789/119884 |
Appears in Collections: | UT - Syariah Economic |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
[Cover] Skripsi Wahyudin_H54180040.pdf Restricted Access | Cover | 2.56 MB | Adobe PDF | View/Open |
[Full Teks] Skripsi Wahyudin_H54180040-signed.pdf Restricted Access | Fullteks | 12.42 MB | Adobe PDF | View/Open |
[Lampiran] Skripsi Wahyudin_H54180040.pdf Restricted Access | Lampiran | 1.05 MB | Adobe PDF | View/Open |
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