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http://repository.ipb.ac.id/handle/123456789/115992
Title: | Faktor-Faktor yang Memengaruhi Preferensi Konsumen Generasi Z terhadap Makanan Instan Korea Berlabel Halal MUI (Studi Kasus: Mie Instan) |
Authors: | Fitri, Resfa Mahanani, Yekti Putri, Jilan Aqillah |
Issue Date: | 2022 |
Publisher: | IPB University |
Abstract: | Indonesia merupakan negara kedua dengan permintaan terbesar terhadap mie
instan. Berdasarkan data Kementerian Perdagangan bahwa permintaan impor mie
terbanyak berasal dari Korea Selatan. Namun perlu dicermati bahwa tidak semua
mie instan berlabel halal. Penelitian ini bertujuan untuk mengidentifikasi
karakteristik dan menganalisis faktor-faktor yang mempengaruhi preferensi
generasi Z terhadap makanan instan Korea berlabel halal MUI (Studi Kasus: Mie
Instan). Penelitian dilakukan dengan 100 responden generasi Z. Metode yang
digunakan yaitu analisis deskriptif dan analisis regresi logistik. Hasil penelitian
menunjukkan bahwa kesadaran halal, promosi, kualitas produk dan kemasan
berpengaruh signifikan terhadap preferensi generasi Z mengonsumsi makanan
instan Korea berlabel halal MUI (Studi Kasus: Mie Instan). Implikasi yang dapat
diterapkan adalah produsen mie impor Korea harus selalu menerapkan adanya
sertifikat halal MUI sebagai upaya perlindungan bagi konsumen dan terus
meningkatkan serta mempertahankan kualitas yang sudah ada. Indonesia is the second country with the largest demand for instant noodles. Based on data from the Ministry of Commerce, the largest demand for noodle imports comes from South Korea. However, it should be noted that not all instant noodles are labeled halal. This study aims to identify the characteristics and to analyse determinants ofthe preferences of Generation Z to Korean instant food labeled halal MUI (Case Study: instant noodles). The study was conducted with 100 Generation Z respondents. the methods used are descriptive analysis and logistic regression analysis. The results showed that halal awareness, promotion, product quality and packaging have a significant effect on Generation Z towards Korean instant food labeled halal MUI (Case Study: instant noodles). The policy implication that can be implemented is that Korean imported noodle producers must always implement the MUI halal certificate as an effort to protect consumers and continue to improve and maintain existing quality. |
URI: | http://repository.ipb.ac.id/handle/123456789/115992 |
Appears in Collections: | UT - Syariah Economic |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Cover, Lembar Pernyataan, Abstrak, Lembar Pengesahan, Prakata dan Daftar Isi.pdf Restricted Access | Cover | 390.19 kB | Adobe PDF | View/Open |
H54170093_Jilan Aqillah Putri.pdf Restricted Access | Fullteks | 1.27 MB | Adobe PDF | View/Open |
Lampiran.pdf Restricted Access | Lampiran | 402.32 kB | Adobe PDF | View/Open |
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