Analisis Daya Saing Produk Wooden Furnitures Indonesia di Pasar Dunia Periode 2017 - 2021

Abstract

Industri wooden furnitures memiliki potensi sebagai salah satu komoditas yang dapat mendukung perekonomian Indonesia karena dinilai cukup menjanjikan dan melihat adanya peluang produksi yang semakin hari semakin bertambah. Penelitian ini bertujuan menganalisis daya saing komparatif, kompetitif, dan faktor faktor yang mempengaruhi ekspor produk wooden furnitures Indonesia di pasar dunia pada periode 2017 – 2021. Analisis data yang digunakan dalam penelitian ini terdiri dari Revealed Comparative Advantage (RCA) untuk menganalisis keunggulan komparatif, Indeks Spesialisasi Perdagangan (ISP) untuk menganalisis keunggulan kompetitif, dan Constant Market Share (CMS) untuk menganalisis faktor-faktor yang berpengaruh dalam ekspor produk wooden furnitures Indonesia di pasar dunia. Hasil penelitian menunjukkan keunggulan komparatif produk wooden furnitures Indonesia berdaya saing kuat untuk produk wooden furnitures for kitchen use, wooden furnitures for bedroom use, dan wooden furnitures other than sedangkan produk wooden furnitures for office use berdaya saing lemah. Keunggulan kompetitif produk wooden furnitures Indonesia dominan berada pada tahap pertumbuhan, kecuali produk wooden furnitures other than yang sudah berada pada tahap kematangan. Faktor yang memberikan pengaruh positif terhadap pertumbuhan ekspor produk wooden furnitures Indonesia yaitu pertumbuhan standar, komposisi komoditas, dan daya saing sedangkan faktor distribusi pasar berpengaruh negatif.

The wooden furniture industry has the potential as one of the commodities that can support the Indonesian economy because it is considered quite promising and sees production opportunities that are increasing day by day. This study aims to analyze comparative competitiveness, competitiveness, and the factors that affect the export of Indonesian wooden furniture products in the world market in the period 2017 – 2021. The data analysis used in this study consists of Revealed Comparative Advantage (RCA) to analyze comparative advantage, Trade Specialization Index (ISP) to analyze competitive advantage, and Constant Market Share (CMS) to analyze the factors that influence the export of Indonesian wooden furniture products in the world market. The results show that the comparative advantage of Indonesian wooden furniture products has strong competitiveness for wooden furniture products for kitchen use, wooden furniture for bedroom use, and wooden furniture products other than wooden furniture products for office use. The competitive advantage of Indonesian wooden furniture products is dominantly at the growth stage, except for wooden furniture products other than which are already at the maturity stage. Factors that have a positive influence on the export growth of Indonesian wooden furniture products are standard growth, commodity composition, and competitiveness, while market distribution factors have a negative effect.