Estimasi Nilai Ekonomi dan Strategi Pengelolaan Agro Eduwisata Organik Mulyaharja

Abstract

Sektor pariwisata adalah sektor yang sangat potensial untuk meningkatkan perekonomian nasional. Aktivitas ekonomi dalam wisata sangat dipengaruhi oleh preferensi konsumen dalam memilih atraksi wisata. Aktivitas wisata terutama wisata alam menghasilkan layanan jasa lingkungan yang dapat diperhitungkan sebagai nilai ekonomi. Namun, keterbatasan mekanisme pasar untuk mengukur nilai jasa wisata alam menyebabkan jasa wisata cenderung dinilai lebih rendah (undervalue). Tujuan penelitian ini adalah mengidentifikasi pola permintaan wisatawan, mengestimasi nilai ekonomi, menganalisis daya dukung kawasan dan merumuskan strategi dalam mengelola kawasan wisata. Metode yang digunakan yaitu Analisis Deskriptif, Travel Cost Method, Physical Carrying Capacity, Real Carrying Capacity dan Effective Carrying Capatiy, Analasis SWOT dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan bahwa wisatawan menilai Agro Eduwisata Organik dalam kondisi baik walaupun terdapat kekurangan pada aspek penilaian kualitas air, fasilitas wisata dan aksesbilitas. Tujuan wisatawan terhadap lokasi wisata yaitu wisatawan mengunjungi untuk menikmati pemandangan/Landscape. Nilai ekonomi di kawasan yaitu sebesar Rp 256.250.000 per tahun. Secara umum daya dukung kawasan Agro Eduwisata Organik Mulyaharja mengalami over carrying capacity pada beberapa atraksi, tetapi pada atraksi lainnya masih under carrying capacity. Strategi yang menjadi prioritas utama yaitu mengevaluasi dan mengembangkan pembangunan objek wisata dengan berkerjasama dengan investor atau pemda.

The tourism sector is a sector that has the potential to improve the national economy. Economic activity in tourism is strongly influenced by consumer preferences in choosing tourist attractions. Tourism activities, especially nature tourism, produce environmental services that can be calculated as economic value. However, the limitations of market mechanisms to measure the value of natural tourism services cause tourism services to tend to be undervalued (undervalue). The purpose of this study is to identify patterns of tourist demand, estimate economic value, analyze the carrying capacity of the area and formulate strategies in managing tourist areas. The methods used are Descriptive Analysis, Travel Cost Method, Physical Carrying Capacity, Real Carrying Capacity and Effective Carrying Capacity, SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM). The results showed that tourists rated Organic Agro Edutourism in good condition although there were deficiencies in aspects of water quality assessment, tourist facilities and accessibility. The purpose of tourists to tourist sites is that tourists visit to enjoy the scenery/landscape. The economic value in the area is IDR 256,250,000 per year. In general, the carrying capacity of the Mulyaharja Organic Agro-Edutourism area is experiencing over carrying capacity at some attractions, but other attractions are still under carrying capacity.The strategy that becomes the main priority is evaluating and developing the development of tourist objects in collaboration with investors or local governments.