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Title: | Analisis Dampak Sosial Program CSR Home Garden pada PT Unilever Oleochemical Indonesia Menggunakan Metode Social Return on Investment (SROI) |
Other Titles: | Analysis of the Social Impact of Home Garden's CSR Program at PT Unilever Oleochemical Indonesia Using the Social Return on Investment (SROI) Method |
Authors: | Purwanto, Budi Prayoga, Aditya Dwi |
Issue Date: | 2022 |
Publisher: | IPB University |
Abstract: | Pelaksanaan Corporate Social Responsibility (CSR) masih mengalami permasalahan terkait dengan penilaian tingkat efektivitas program serta dampak yang diakibatkan oleh suatu program. Social Return on Investment (SROI) merupakan salah satu alat analisis dalam penilaian dampak. Dalam penelitian ini bertujuan untuk menganalisis tingkat efektivitas dan menganalisis dampak serta tingkat pengembalian sosial dari program CSR Home Garden dengan menghitung nilai rasio SROI dan capaian finansial. Tipe data yang digunakan yaitu data primer berupa wawancara dan kuesioner serta data sekunder berupa laporan kegiatan dari perusahaan. Metode penelitian menggunakan alat analisis efektivitas program serta menghitung SROI. Hasil penelitian menunjukan bahwa nilai rasio SROI yaitu 2.13: 1, yang berarti bahwa setiap dana Rp1 yang disalurkan perusahaan menciptakan nilai pengembalian sosial sebesar Rp2,13. Serta nilai capaian finansial dari penelitian didapatkan Rp84.028.783 dari total nilai input sebesar Rp38.183.750. Hal tersebut menunjukan bahwa program masih layak untuk diteruskan, karena rasio SROI bernilai positif atau masih di atas satu. The implementation of CSR is still experiencing problems related to the assessment of the level of program effectiveness and the impact caused by a program. Social Return on Investment (SROI) is one of the analytical tools in impact assessment. This study aims to analyze the level of effectiveness and analyze the impact and social returns of the CSR Home Garden program by calculating the SROI ratio value and financial achievement. The type of data used is primary data in the form of interviews and questionnaires and secondary data in the form of activity reports from the company. The research method uses program effectiveness analysis tools and calculates SROI. The results show that the value of the SROI ratio is 2.13: 1, which means that every Rp1 fund distributed by the company creates a social return of Rp2,13. And the value of financial achievement from the research obtained Rp84.028.783 from the total input value of Rp38.183.750. This shows that the program is still feasible to continue, because the SROI ratio is positive or still above one. |
URI: | http://repository.ipb.ac.id/handle/123456789/113855 |
Appears in Collections: | UT - Management |
Files in This Item:
File | Description | Size | Format | |
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Cover, Lembar Pengesahan, Prakata, Daftar Isi.pdf Restricted Access | Cover | 909.87 kB | Adobe PDF | View/Open |
H24180018_Aditya Dwi Prayoga.pdf Restricted Access | Fullteks | 1.61 MB | Adobe PDF | View/Open |
Lampiran.pdf Restricted Access | Lampiran | 1.81 MB | Adobe PDF | View/Open |
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