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Title: | Faktor yang Memengaruhi Muslim Generasi Z dalam Minat Beli Produk Kosmetik Halal yang Ramah Lingkungan |
Authors: | Irfany, Mohammad Iqbal Khairunnisa, Yusniar |
Issue Date: | 2022 |
Publisher: | IPB University |
Abstract: | Konsumsi muslim global terhadap produk halal terus mengalami perkembangan yang berdampak pada peningkatan konsumsi kosmetik halal. Kegiatan industri yang semakin pesat saat ini juga diiringi dengan meningkatnya permasalahan lingkungan yang menyadarkan banyak pihak mengenai isu lingkungan dan menyebabkan peningkatan konsumsi akan green products termasuk produk kosmetik. Salah satu produk kosmetik halal yang ramah lingkungan adalah kosmetik merek Garnier dan Safi. Penelitian ini bertujuan mengidentifikasi karakteristik responden muslim Generasi Z dan menganalisis faktor-faktor yang memengaruhi muslim Generasi Z dalam minat beli produk halal yang ramah lingkungan. Penelitian ini menggunakan data primer dari 300 responden dengan metode analisis deskriptif dan SEM-PLS menggunakan software SmartPLS 3.3.7. Hasil penelitian menunjukkan bahwa enam dari delapan hipotesis penelitian dapat diterima dan dua lainnya ditolak. Terdapat hubungan secara langsung dan tidak langsung antar variabel penelitian. Global Muslim consumption of halal products continues to experience developments which have an impact on increasing consumption of halal cosmetics. Industrial activities that are currently rapidly increasing are also accompanied by increasing environmental problems that have made many parties aware of environmental issues and have led to an increase in consumption of green products, including cosmetic products. One of the environmentally friendly halal cosmetic products is Garnier and Safi brand cosmetics. This study aims to identify the characteristics of Muslim Generation Z respondents and analyze the factors that influence Generation Z Muslims in buying environmentally friendly halal products. This study uses primary data from 300 respondents with descriptive analysis method and SEM-PLS using SmartPLS 3.3.7 software. The results showed that six of the eight research hypotheses were accepted and the other two were rejected. There is a direct and indirect relationship between research variables. |
URI: | http://repository.ipb.ac.id/handle/123456789/112976 |
Appears in Collections: | UT - Syariah Economic |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Cover, Lembar Pengesahan, Prakata, Daftar Isi.pdf Restricted Access | Cover | 429.15 kB | Adobe PDF | View/Open |
H54180028_Yusniar Khairunnisa.pdf Restricted Access | Full Text | 1.29 MB | Adobe PDF | View/Open |
LAMPIRAN.pdf Restricted Access | Lampiran | 907.78 kB | Adobe PDF | View/Open |
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