Penentuan Strategi Operasional Bisnis dengan Pendekatan QSPM Dhiba Bakery Kendari, Kota Kendari

Abstract

Dhiba Bakery is one of the industries that has been engaged in bakery since 1992. As a result of the COVID-19 pandemic, Dhiba Bakery experienced a decrease in average monthly sales. Therefore, it takes the right strategy that can be done to develop the Dhiba Bakery bakery business. This research aimed to identify the business profile of Dhiba Bakery, analyze internal and external factors and recommend the implementation of business development strategies implemented by Dhiba Bakery. This research was held at Dhiba Bakery Jl. Dr. Sam Ratulangi, Mandonga, Kecamatan Mandonga, Kota Kendari, Sulawesi Tenggara.in April – July 2021. Primary and secondary were used in this research. Primary data were collected by interview and direct survey. Meanwhile, secondary data were collected by literature review. Sampling method was used purposive sampling with 4 respondents. The analytical tools used are SWOT Identification, IFE Matrix, EFE Matrix, IE Matrix, and QSPM Matrix. There are four alternative strategies generated based on the results of the IE matrix adapted to the IFE matrix and the EFE matrix and the main priority strategy generated through the QSPM Matrix, namely improving services related to the implementation of health protocols with STAS 2,988.