Persepsi Masyarakat terhadap Dampak Sosial dan Budaya dari Kegiatan Wisata di Desa Cidahu, Kabupaten Sukabumi

Abstract

Tourism activities in Cidahu Village have an impact on the social and cultural community. This study aims to analyze people’s perceptions of social and cultural impacts and analyze the factors that inflouence people’s perceptions of the social and cultural impacts of tourism activities in Cidahu Village. The sample of respondents was taken as many as 225 respondents. Data was collected using a household questionnaire survey while the interviews used semi-structured interviews in which the selection of informants was based on purposive sampling. The data analysis method used is quantitative and qualitative. Quantitative data analysis used frequency analysis, cross tabulation and chi-square analysis, while qualitative data analysis used thematic analysis. The results showed that tourism development in Cidahu Village had not had a positive impact on the cultural aspects of the community. Based on the analysis of the results, it is found that the factors that influence people’s perceptions are distance from residence, gender roles and social relations, kinship relationship and economic motivation.