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http://repository.ipb.ac.id/handle/123456789/107511
Title: | Hubungan Pengorganisasian Komunitas dalam Corporate Social Responsibility PT TIW dan Kesiapan Masyarakat Melanjutkan Kelembagaan Program Pertanian Berkelanjutan |
Other Titles: | Correlation between Community Organizing in PT TIW’s Corporate Social Responsibility and Community Readiness to Continuing Institutional Sustainable Agriculture Programs |
Authors: | Falatehan, Sriwulan Ferindian Aji, Baqy Marwah Wahyu |
Issue Date: | 26-Jun-2021 |
Publisher: | IPB University |
Abstract: | Kesiapan berpartisipasi pada masyarakat dalam mendukung keberlanjutan
kelembagaan program CSR dapat ditelaah melalui intensi berperilaku dari Theory of
Planned Behavior (TPB). Intensi ini dilihat dari faktor pembentuknya dalam TPB yaitu
sikap, norma subyektif, dan persepsi kontrol berperilaku. Selain itu, persepsi tentang
pengorganisasian komunitas juga diasumsikan dapat membentuk kecenderngan
berpartisipasi masyarakat pada program CSR. Penelitian ini bertujuan untuk melihat
intensi berpartisipasi dalam program CSR dalam waktu 2 tahun ke depan serta faktor yang
berhubungan dengannya, yaitu persepsi tentang pengorganisasian komunitas CSR, sikap,
norma subyektif, dan persepsi kontrol. Metode penelitian yang digunakan yaitu survey
pada 40 responden penerima manfaat program CSR pemanfaatan pekarangan PT. TIW
dan wawancara pada informan. Analisis data menggunakan korelasi antar-variabel, yaitu
Pearson dan analisis deskriptif. Hasil menunjukkan bahwa sebagian besar responden
memandang bahwa pengorganisasian komunitas dilakukan oleh CSR berada pada taraf
Locality development yang menggambarkan bahwa pengelolaan program sudah banyak
memberi ruang bagi responden untuk ikut serta dan pengambilan keputusan dalam
program. Sebagian besar responden memiliki intenasi yang kuat untuk terlibat dalam
program CSR Pemanfaatan Pekarangan. Intensi berpartisiapsi diidentifikasi memiliki
korelasi positif dengan tiga faktor, yaitu Pengorganisasian komunitas, Sikap, dan Persepsi
kontrol berpartisipasi. Data juga menunjukkan bahwa partisipasi responden saat ini
mendukung keberlanjutan program dan ketahanan pangan. Readiness to participate in the community in supporting the institutional sustainability of the CSR program can be studied through behavioral intentions from the Theory of Planned Behavior (TPB). This intention is seen from the forming factors in the TPB, namely attitudes, subjective norms, and perceptions of behavioral control. In addition, the perception of community organizing is also assumed to shape the tendency of the community to participate in CSR programs. This study aims to examine the intention to participate in CSR programs within the next 2 years and the factors associated with it, namely perceptions of CSR community organization, attitudes, subjective norms, and perceptions of control. The research method used is a survey of 40 respondents who are beneficiaries of the CSR program Utilization of PT. TIW and interviews with informants. Data analysis used correlation between variables, namely Pearson and descriptive analysis. The results show that most respondents view that community organizing carried out by CSR is at the level of Locality development which illustrates that program management has given a lot of space for respondents to participate and make decisions in the program. Most of the respondents have a strong intention to be involved in the CSR program for the Utilization of the Yard. The intention to participate was identified as having a positive correlation with three factors, namely Community Organizing, Attitudes, and Perceptions of Participating Control. The data also shows that the current respondent's participation supports program sustainability and food security. |
URI: | http://repository.ipb.ac.id/handle/123456789/107511 |
Appears in Collections: | UT - Communication and Community Development |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Cover.pdf Restricted Access | Cover | 919.89 kB | Adobe PDF | View/Open |
I34170129_Baqy Marwah Wahyu Aji.pdf Restricted Access | Fullteks | 2.56 MB | Adobe PDF | View/Open |
Lampiran.pdf Restricted Access | Lampiran | 1.25 MB | Adobe PDF | View/Open |
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