Analisis efektivitas komunikasi model prima tani sebagai diseminasi teknologi pertanian di Desa Citarik Kabupaten Karawang Jawa Barat

Abstract

This research is aiming to know the analyze of Prima Tani model communication effectiveness as a agricultural technology disseminations in Citarik Village, Karawang Region, West Java Province. The analyze was formed to find out personal characteristics, community of farmer institutions, accessibility, essential and support factors in agricultural development, Prima Tani communication media, Prima Tani communication effectiveness in agricultural business (planting rice) development model. This research was designed as a correlated descriptive survey and using cluster random sampling method for 80 farmer respondents. The analyze of correlations were done by rank Spearman and chi-square. The results of research are: age, formal education, non-formal education, farming experience, average income, agricultural business status, land usage, interpersonal communication farming orientations, and farmer status that personal characteristics as an internal factors have a highly significant correlation with spread out technology and Prima Tani clinic in usefull of communication media. Spread out technology and Prima Tani clinic in usefull of communication media have a significant correlation with external factors. The usefull of communication media have a highly significant correlation with Prima Tani communication effectiveness in agricultural business development model, except affective. Internal factors have a significant correlation to Prima Tani communication effectiveness in agricultural business development model, except affective. External factors have a significant correlation to Prima Tani communication effectiveness in agricultural business model