Analisis Pendapatan dan Pola Pemasaran Usahatani Anggrek Vanda douglas (Studi Kasus: Petani Anggota dan Non Anggota "Gapoktan Bersatu" Desa RAwakalong, Kecamatan Gunungg Sindur, Kabupaten Bogor)

Abstract

Ornamental plants / floriculture has good prospects because each year shows an increase in demand for ornamental plants, especially in orchids. According to the Central Bureau of Statistics (2014), there are three biggest contributor orchid production in Indonesia, West Java, Central Java and Banten. Gapoktan Bersatu is one of achievement gapoktan in Indonesia engaged in farming Vanda douglas located in Rawakalong village, District of Gunung Sindur, Bogor Regency. Rawakalong village is one of the main Vanda douglas production areas in West Java. The purpose of this study is to identify and compare the characteristics of the farm, traders, institutions and marketing channel, revenue and marketing patterns of Vanda' doi/glas 'farming' beiwee'n . members and non-mem'bers of Gapoktan Bersatu Rawakalong Village, District Gunung Sindur, Bogor Regency. The results of the analysis of revenue, RIC ratio on cash costs and total costs and BEP shows that Vanda douglas farming of gapoktan non members are more profitable than Vanda douglas farming of gapoktan members. Vanda douglas farming of gapoktan non members scale II are more profitable than other's. Results of the analysis on the marketing pattern showed that Vanda douglas marketing channel III of gapoktan non members (farmers to wholesalers to consumen) is the most efficient marketing channel because it has the lowest marketing margin and the highest farmer's share value. In order to obtain the most efficient Vanda douglas marketing then the channel III of gapoktan non members advised to apply.