Browsing UT - Faculty of Agricultural Technology by Author "Ventura, Septian"
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Brand Engineering for Ferment Nation ID’s Hakko Kombucha Based on Portfolio Analysis of Boston Consulting Group Matrix
Ventura, Septian | Herlina, Lien (2016)Brand has been a salient discipline to prevail a product/service in the growing industries, predominantly the one having greater share in market. This work identified the portfolio of a start-up business company – Ferment ...