Dampak Ritel Modern terhadap Omzet Pedagang Pasar Tradisional di Kota Bogor

Abstract

This study analyzes the factors that influence changes in the turnover of traders in traditional markets, as well as competition, performance and characteristics of merchant traders in Bogor. The methods used in this study were a paired sample t-test and ordinal logistic regression. The results of the ordinal logistic regression showed that the factors that influence changes in a merchant turnover are education, number of buyers, diversification of products, and distance. Another factor affecting of the turnover is the main commodity sold by the traders. Traders selling fresh and processed products have the higher opportunity to increase turnover compared to other commodities traders