Sistem Pemasaran dan Nilai Tambah Kedelai (Glycine Max (L) Merill) di Desa Sukasirna Kecamatan Sukaluyu Kabupaten Cianjur

Abstract

Soy is a source of vegetable protein which has relatively lower price compared to other source from animal protein. The marketing of young soybean pods make the availability of old soybean pods decrease in the market. The objective of this research is to analyze functions of marketing, the agency, marketing channel, market structure and market behavior; to analyze marketing margin, farmer’s share, and the ratio of benefits to costs; to calculate value added of tofu, tempe, and tauco. Analysis method for value added was conducted with Hayami method. Collecting data was conducted with purposive sampling method. This study shown that there are three marketing channels for old soybean pods and four marketing channels for young soybean pods. The marketing system institutions perform functions of marketing and face the different market structures. The result showed that the third channel was relatively efficient to distribute old soybean pods. The channel which is relatively efficient in the marketing of young soybean pods was channel two. The results of value added showed that tauco has the largest value added ratio than tofu and tempe.