Dampak Kehadiran Ritel Modern terhadap Profitabilitas Pedagang Pasar Tradisional di Provinsi DKI Jakarta

Abstract

The aims of this research are to analyze the impact of modern retail on the profitability level of traditional market traders in DKI Jakarta. The research was conducted on the three traditional markets in DKI Jakarta, which are Jembatan Besi Market and Menteng Pulo Market as treatment markets (traditional market which is close to the modern retail), Lenteng Agung Market as control market (traditional markets which is far from modern retail). This research uses t-test, chi-square test and ordinal logistic regression. The existence of modern retail affect the profit of traditional market traders changes in DKI Jakarta. The closer distance the traditional market to the modern retail, the more chance of traditional market traders to decrease their profit