Analisis Perilaku Lembaga Pemasaran Ikan Mas di Kabupaten Pasaman Sumatera Barat

Abstract

This study was conducted to analyze the pattern of marketing channels and behavior of goldfish marketing institutions. The method used in this study is questionnaire survey. This research was conducted by analyzing data on any marketing agents. The results were there are 5 patterns of marketing channels, Behavioral of goldfish marketing agents at Pasaman district can be seen from any marketing agent of goldfish. Traders tend to have more power both from financial and authority of marketing output, thus have control over marketing. Wholesalers also have strong bargain position over retailers, because retailers have no alternate seller of goldfish aside from the wholesalers. Retailers can not affect market price, for they only accept price given by traders and wholesalers.