Analisis Sistem Tataniaga Garam Rakyat (Studi Kasus: Desa Lembung Kecamatan Galis Kabupaten Pamekasan Jawa Timur)

Abstract

Salt is a strategic and high economic valued comodity because it is needed in every human lifa aspect as a main raw materials. The purposes of this research were analyzing marketing. The purposes of this research were analyzing marketing channels, function, structure and marketing institutions of farmer salt comodity and analyzing the efficiency of farmer salt marketing in every marketing channels by marketing margin, farmer’s share and benefit cost ratio approching. Based on the research result, there are mains channels which is formed based on the distribution first point with different institutions, functions and market structure in each channels. The result of operational efficiency analysis indicator and qualitative indicator showed that all of marketing channels had been inefficiency. It was caused because farmers still had a role as a price taker and price giving tendency was unfair because farmer had a weak bargaining power. Because of that, goverment role was hoped be able to change farmers role and improve the presence of farmer group to increase farmer prosperity.