Hubungan Karakteristik Masyarakat Desa Cibanteng dengan Perilaku Menonton dan Literasi Media Acara Televisi Prime Time

Abstract

Commercial televisions are competing each other in showing their programs, especially on prime time show, which is start from 19.00-21.00 WIB. The assumption is more people are watching televison so all of the television stations are showing their best program. Prime time may affect people’s watching behaviour even in rural. However, not only about watching but also they have media literacy on prime time show they watching are. The goal of this research is to analyze watching behaviour and media literacy on prime time show then are connected by community characteristics. This research which is taking 60 samples randomly to them who are old above 18 years and have access to prime time show was done in Cibanteng Village, Bogor Regency. Site selection is purposively because it is in West Indonesia Time zone and it have easy access to many television stations. The method is quantitative which is supported by qualitative. According to the outcome using crosstabs and statistic correlation test Rank Spearman and Chi Square, gender and job status have correlation with watching behaviour and media literacy on prime time show while education level and economy status have correlation with media literacy only.