Analisis Nilai Tambah dan Strategi Pengembangan Usaha Kerajinan Kepek Rotan: Studi Kasus di Desa Nusawungu Kabupaten Cilacap

Abstract

Rattan Kepek is a unique rattan product made in Nusawungu Village, Cilacap Regency. This product is produced by craftsmen of Nusawungu with simple management and less than adequate accounting of profits, revenues, and other values obtained from the production activities. This research aims to find value added from the processing of rattan into kepek and strategy suited for the development of this industry. Respondent for Hayami analysis and IFE matrix were chosen by random sampling from 5% of the numbers of active kepek craftsmen while those for EFE Matrix analysis chosen from 20% of the numbers of active resellers in Nusawungu Village. The results of Hayami analysis show the value added of rattan kepek production is Rp 132,676.00 per kilogram of rattan. The results of strategy analysis through IE and SWOT method advises the craftsmen to maximize product quality, find new materials supplier, and give some variations toward the product