Analisis Kelayakan Pengembangan Usaha Beras Merah Organik (Studi Kasus; UD Sirtanio Banyuwangi, Jawa Timur)

Abstract

Organic brown rice is a healthy rice with high natural fibre and eco-friendly. One of the organic brown rice producing area in East Java is Banyuwangi. UD Sirtanio is one of the organic brown rice company that established due to the information about high demand of organic brown rice in Banyuwangi and its surroundings. The purpose of this research is to analyze the feasibility of organic brown rice business development in UD Sirtanio through financial and non financial aspects with the switching value toward the mark-up of grain and decline of yield value. Leasing analysis has previously been done and the results show that the business development plan more profitable than current conditions. The business development plant in this research consists of two scenarios with different capital sources. Scenario I uses its own capital resources, while scenario II uses capital source combination of its own capital with bank loans capital. Based on the results of the analysis of the financial and non financial aspects can be concluded that organic brown rice business development in UD Sirtanio is feasible to be realized. From the business development of scenario I, the NPV earned is Rp2 924 093 674, Net B/C is 4.771, IRR is 54 percent, and the payback period for 2 years 9 months 28 days. While the business development of scenario II, the NPV earned is Rp1 498 919 714, Net B/C is 7.255, IRR is 94 percent, and the payback period for 2 years 17 days. In addition, this business is more sensitive toward the decline of yield value than the mark-up of grain, which is 0.705759509 for scenario I and 0.752592975 for scenario II.