Strategi Pengembangan Usaha Ternak Tikus (Rattus norvegicus) dan Mencit (Mus musculus) di Fakultas Peternakan IPB

Abstract

White rats and mice farm business is still considered as secondary enterprise, but it play significant role in providing laboratory animal and need to be developed into profitable business because there is a gap between demand and supply. Strategy formulation through strategies planning and analysis can be used as a reference to develop the business. This research aimed to formulate development strategies for white rat and mice enterprise. The data were obtained using questionnaire and interview then the strategies were analyzed using internal factor evaluation (IFE), external factor evaluation (EFE), internal-external matrix (IE), SWOT, and QSPM analysis. IFE analysis showed that the company was in fairly good condition (IFE score: 2.5602) including the management using standard operational procedure (SOP) that comprise breeding system, cage hygiene, waste management and marketing. EFE matrix analysis showed that the company could use the opportunity (“high demand” and “cooperation with research institutions and reptiles breeders”) even though there was a threat (“high production cost due to increased fuel costs”) (EFE Score: 3.0353). IE matrix showed that the Aneka Ternak laboratory’s rat and mice farm was in “Growth and Build” position and the right strategy is intensive or integration strategy. Alternative strategies were formulated using SWOT matrix and its priority was set by QSPM analysis. QSPM analysis showed that the priority strategy needed would be to establish more partnerships with research institutions and reptiles breeders to improve marketing channels (TAS Score: 18.5633).