Analisis Strategi Pemasaran Restoran Agricafe di Kota Bogor

Abstract

The lifestyle changes increase attractiveness of the cullinaire business. Due of the restaurant in Bogor that capture this opportunity is Agricafe Restaurant. The aims of this study are (1) identify the implemented marketing strategy (2) identify the determinants of marketing strategy formulation (3) formulated new marketing strategy. Agricafe Restaurant uses seven P marketing mix : (1) product (2) price (3) Distribution (4) promotion (5) process (6) people and (7) physical factors.