Pengembangan kelayakan design layout pada produk olahan jahe (CV Hijau Daun Grup, Sentul Kabupaten Bogor, Jawa Barat)

Abstract

CV Green Leaf Group currently serves companies and individuals in areas of Jakarta, Bogor, Depok, Tangerang and Bekasi, even has regular customers in Bandung, West Java and town of Malang in East Java. The increasing demand, these companies have to increase their production capacity. In addition, quality assurance demands of food is also a particular concern for this company. One effort to meet the standards established it is necessary to redesign the layout and facilities. This is because the actual condition of the layout and facilities assessed to be less efficient due to the layout of the building layout is still preexisting General purpose of this study was to analyze the layout design ginger production to optimize the production processes at the new production site CV Green Leaf Group. In particular, this study aims to (1) identify the characteristics of the consumer purchase decision-making of ginger blended in CV Green Leaf Group, (2) analyze the layout based on the actual conditions of the CV Green Leaf Group, and (3) determine the technical feasibility and technological processing industry Ginger based on the results of the study. The method used in a case study with descriptive and quantitative analysis. The primary data obtained from direct interviews and observations (owner and employees) as well as consumers ginger blended 50 respondents. The secondary data were obtained from the literature and a study related documents. From the results of the study can be explained that the consumer's internal factors include: (a) drinking ginger blended by consumers has become a culture of family members, frequency of drinking ginger blended one to two times the equivalent of two to three glasses a day. Low consumption of ginger blended, resulting in an accurate yet respondents relative amount and accuracy of the process in preparing and drinking ginger blended relatively not regular; (b) encouragement of psychological factors give consumers confidence that drinking ginger blended to provide health benefits, practical. Although knowledge about the health benefits derived from a family habit. Based on the technical aspects of the acquired technology that blended ginger processing industry for raw materials are still available due to the availability of raw materials. Blended ginger production activities follow the pattern of the flow of materials in the production room shaped "L". The facilities owned by CV Green Leaf Group complete enough to produce a blended ginger and financial feasibility analysis, capital investment needed is Rp. 350.000.000, -. Based on financial eligibility criteria are eligible to be developed, demonstrated the value of PBP (2.44 years), BEP (14,000 boxes), NPV generated by the business during the four-year old is Rp. 102.667.209, B / C ratio (1.05) and IRR (26.74%). Decrease in selling price and production cost increases of 10%, blended ginger products processing business is not worth to be developed. While the increase in selling prices and selling prices together with rising production costs 10% of the business is still considered feasible. Therefore, the company expectation is to maintaining or improving the quality of products that have been done such as packaging, companies also should pay attention for the recycling of material used for the packaging and a smaller package size can make to get a wider target consumer.