Efektivitas Komunikasi Pemasaran Agrowisata PT. Godong Ijo Asri, Sawangan, Depok, Jawa Barat

Abstract

Marketing communication is an attempt to convey the message to the public, especially to the consumer, relate to effort the existence of the product in the market. The purpose of this study is to analyze the strategy of marketing communication and the factors that affect marketing communication, analyze the effectiveness of marketing communication and the factors that affect the effectiveness of marketing communication.. This study also aims to identify the profile of touris in PT. Godong Ijo Asri agrotourism. In this study the agrotourism studied was PT. Godong Ijo Asri is one of agrotourism that deserve agricultural tour. The results of this study demonstrate the influence of the strategy of marketing communication to the effectiveness of marketing communication, precisely on cognitive, affective, conative aspects