Efektivitas Desain Pesan Video IPB “Karya untuk Negeri” dan Perubahan Persepsi Siswa SMA Negeri 2 Bogor tentang Pertanian

Abstract

The purpose of this research is to identify the level effectiveness of message design on video and analyze changes in the perception of SMA Negeri 2 Bogor’s students about agriculture. The research uses experimental methods by pre-test and post-test. The result shows that the message design on video has a moderate level of the effectiveness which elements soundbite (audio) and pictures (visual) are the most interesting. IPB’s video “Karya untuk Negeri” is able to change the perception of students about agriculture for being better.