Efektivitas Leaflet dalam Meningkatkan Pengetahuan Petani tentang Sertifikasi Pertanian Organik

Abstract

Leaflet is a printed media that has a role to disseminate information and it can increase reader’s knowledge. The purpose of this study is to see how far the effectiveness of leaflet about the certification of organic agriculture in improving farmers' knowledge. This study also try to analyze the relationship between the design of leaflet with respondent’s final knowledge. This study uses pre-test and post-test model to measure the changes in farmers’ knowledge. The result of this study indicate that the used of leaflet is effective to increase farmers’ knowledge. This is indicated by the increasing respondent’s score after studying the leaflet. Leaflet’s design is also considered interesting by the farmers, but that has no real relation with the farmers’ knowledge.