Hubungan Keterdedahan Media Komunikasi dengan Perilaku Komunikasi Anggota Gabungan Kelompok Tani

Abstract

Media communication has an important role in distributing information about agriculture, especially in rural areas. Communication media can influence the communication behavior of farmers. The issues raised in this research are: 1) How do the characteristics of individual farmers, farmers exposure the communication media and communication behavior of farmers in gapoktan Jaya Mandiri?, 2) the extent of individual characteristics affecting the relationship exposure farmers on communication media?, 3) the extent of the relationship farmers communication media exposure influence the communication behavior of farmers?. The research was conducted using survey research methods. The results obtained are characteristic gapoktan member farmers such as gender, age, duration of farming, land, education and access to communication media influence farmers expoure to communication media. Meanwhile, the internet exposure related to interpersonal communication behavior of farmers and radio exposure, meeting gapoktan exposure.