Motivasi dan Perilaku Menonton serta Kepuasan Ibu-ibu terhadap Program Acara Reportase Investigasi Trans TV

Abstract

The study was conducted because suspected every women has different characteristics and motivation in watching Reportase Investigasi program that affect viewing behavior. Viewing behavior suspected can resulting satisfaction in fulfilling the audience needs of through the media. This study aims to analyze the relationship between the characteristics of mothers with viewing motivation and viewing behavior, analyze the relationship between viewing motivation with viewing behavior, and analyze the relationship between viewing behavior with viewing satisfaction. The method was used in this study is a survey method with the quantitative approaches supported by qualitative data. The results of the study describes are age, employment status, and communications media ownership associated with viewing motivation dan employment status, level of family income, number of children, and communication media ownership associated with viewing behavior. In addition, personal identity motivation associated with the duration of watching and viewing behavior was not associated with women satisfaction in watching Reportase Investigasi program.