Analysis Efficiency Of Maize Marketing In West Nusa Tenggara Province

Abstract

The establishment of the selling price is influenced by the development of corn prices prevailing in the international market, and marketing agencies are involved. Have not be transmitted between price of the international market with the local market NTB, identifying inefficient marketing system. This research aims to analyze the efficiency of marketing through the marketing channels, market structure, market conduct, market performance, and identify marketing strategies corn in NTB. The analysis of S‐C‐P that includes marketing margin, price‐share, market integration, and marketing mix. The results indicate inefficient marketing corn in NTB, shown by 48.66% of the farmers are using a second channel, which farmers sell immediately to big traders. The market structure leads to be oligopsoni, the dominant big traders determine the price of corn in NTB, and margins distribution of the three marketing channels is not evenly. While the vertical market integration is a strong in the long term and short term only to big traders. Marketing strategy big traders have not been able to improve marketing efficiency, which is due to the variation of the product being marketed is pipil the dry corn, determination of sales price depending on the quality of feed raw materials, and the cost of production. While promotions are made from word of mouth, and most wholesalers choose a location on the main street the easy route of public transport, while 50 percent are in the township.